Samsung officially entered the smart glasses market on July 22 at Galaxy Unpacked in London, revealing its first intelligent eyewear built with Gentle Monster and Warby Parker.

The audio-first glasses run Android XR with Google Gemini and pack a 12MP camera, open-ear speakers, and Qualcomm’s Snapdragon AR1 Gen1 chip. Unlike display-equipped rivals, Samsung’s debut model has no in-lens screen. Everything happens through voice and audio routed through a paired smartphone.

Battery life hits nine hours per charge, and the charging case delivers seven additional full top-ups. Samsung said the glasses weigh around 50 grams and come in multiple frame styles and colors from its two eyewear partners.

On the feature side, the glasses can capture whiteboard content and convert it into organized notes, summarize incoming messages, deliver turn-by-turn navigation with live translation, and share the wearer’s point of view during calls. Samsung is testing gesture controls through Galaxy Watch and Galaxy Ring inputs.

James Choi, the executive vice president leading the glasses division, told CNBC the device is positioned as a premium product sold through partner channels but declined to give a specific price. IDC analyst Francisco Jeronimo estimated a $600 to $700 price point would align with Samsung’s premium branding. The company acknowledged this is a niche play early on, with Choi saying Samsung does not expect 100 million unit sales out of the gate.

The launch lands in a market where Meta held nearly 70% of smart glasses shipments in Q1 2026, per IDC. Meta’s Ray-Ban lineup starts at $299 and now includes a $799 display model. Samsung’s glasses are the first consumer product built on Android XR, Google’s dedicated wearable platform, and arrive this fall.

A display-equipped Galaxy Glasses model with micro-LED optics is expected in 2027.

Source: Samsung Newsroom, CNBC, Quartz