Pop star Lorde took aim at AI smart glasses during her set at Madrid’s Mad Cool Festival on Thursday, telling the crowd that “fuck the glasses” and calling them “not sexy.” The comments, captured on video and shared widely on social media, came as she reflected on how hard it is to know what is real anymore.

While she did not name a specific brand, the target appeared to be Ray-Ban Meta smart glasses. The festival is sponsored by Ray-Ban, and Blackpink’s Jennie who performed after Lorde is a Ray-Ban Meta AI ambassador featured in Instagram campaigns and video content screened at the event.

The remarks tap into a growing cultural backlash against camera-equipped eyewear, which critics argue normalizes constant surveillance under the guise of fashion.

Meta is reportedly developing “super sensing” glasses that record continuously, while simultaneously facing lawsuits over privacy practices and reports of users paying to remove the LED recording indicator. Lorde’s public rejection signals that the privacy debate around smart glasses has entered the mainstream pop culture conversation.

Source: The Verge