BirdiLens has started selling the GV1, a pair of augmented reality glasses built for golfers rather than for the general smart-eyewear shopper.

The frame links to the BirdiLens app and paints course data onto a heads-up display driven by voice or a touchpad. Standing on the tee, a golfer sees the hole layout, key yardages and carry distances for nearby hazards. Further down the hole the overlay shifts to yardages for the front, center and back of the green, all of it drawn from a library covering more than 40,000 courses.

Brightness tops out at 2,000 nits, which the company says keeps the overlay readable in direct sun. The overlay can be summoned, muted during a swing or shut down completely, so it never crowds the shot.

On the green, a range measurement taken in the app feeds AI Putting, which blends green slope and direction into a suggested line shown on the display.

The frame pairs die-cast magnesium-aluminum with flexible beta-titanium temples and titanium nose pads that adjust independently. At 43 grams the GV1 is pitched closer to everyday eyewear than a headset, and it carries an IP65 dust and water rating.

A two-layer optical design serves anyone who wears a prescription: the display element never leaves its sealed, aligned seat in the frame, and an optional magnetic corrective lens snaps over it without knocking the optics out of true.

Behind the product is a young American company, founded in 2025, whose broader golf lineup pairs the frames with a Launch Monitor and a phone app.

Source: The Golf Wire