DuckDuckGo has entered the eyewear market with a deliberate non-statement. The privacy-focused search company teamed up with Knockaround to sell a $35 pair of sunglasses that contain no camera, no microphone, no battery, and no AI.

The Paso Robles frame comes in matte black with a glossy DuckDuckGo logo on the arm. Knockaround’s spec sheet leans into the joke: charge life listed as infinite, camera count zero, notification count zero. The lenses are polarized with full UV400 protection and FDA-compliant impact resistance, and the glasses ship in a hard case.

The launch is a pointed reply to a smart glasses market increasingly defined by always-on cameras. Digital Trends notes the devices have earned the nickname “pervert glasses” as recording and voice capture become default features. A Swedish newspaper investigation recently reported that Meta Ray-Ban glasses were uploading intimate and private recordings for AI training.

DuckDuckGo is calling the product “the world’s most innovative anti-surveillance eyewear.” The company had to clarify on X that the glasses are real and on sale now, after skeptics assumed a parody.

The move is mostly marketing, but it lands at a moment when privacy fatigue is reshaping the category. A mainstream brand selling analog sunglasses as a counterweight to AI eyewear shows how far the trust conversation has come.

Source: Digital Trends